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communication / 2022

Hygiene & Health Fiction Campaign

Fiction film campaigns for hand washing and condom use

Client / PSI Rwanda

Cameraman operating a video camera at an event in Kigali
Stock photograph

The assignment

Project overview

Developed compelling fiction films combining entertainment with health education messaging. The campaigns focused on promoting hand washing hygiene and condom use through relatable storytelling, broadcast on TV and digital platforms.

Scope of work

The assignment brought together the following deliverables. Each element supported the project’s communication or event brief.

  • Fiction Films
  • TV Scripts
  • Social Media Content
  • Campaign Analytics

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